5 Common Mistakes of brands in social media

Yes, it seems simple and fun and the truth is we can not deny that one of the great strengths of social networks is that they are “addictive” in the sense of the term, an addiction that helps us grow, learn to interact more emphatically and regain a sense of the term – diluted by decades of abuse that today we are paid for by global-level commitment.

It is certainly entertaining, if we link the term to its meaning closer to “motivational” … but not easy.

One of the reasons for the success of a strategy for Social Media Marketing is so complex for brands lies in the necessary actions that, although seemingly simple, are very complex to maintain.

5 makes frequent errors in their strategies for Social Media Marketing.
That is why we review in what is now known as the great myths of social networks that lead to frequent errors in their brand marketing strategies on social networks.

1 – Quality and sustained growth is not equal more fans

Is a common mistake to relate the number of followers to the interaction, however, there is no relationship between the indications or the re-tweets it receives content and volume of followers a Twitter account.

The same happens on Facebook and Google +, where action to promote, recommend and interact on content is not directly related to number of followers of the brand.

It is necessary therefore more concerned to develop a good plan for Social Media Marketing for our company, in which the quality of our content and their ability to engage with the audience will make up the universe of our “brand”

2 – Never believe it

This is important precisely because it sounds too theoretical and repetitive, a frequent mistake to think that transform a reference point and the end of our journey.

We must remember that a requirement sine-qua-non to be active and visible part of the social fabric, lies in the ability of brands and users to be in constant learning process and feedback.

3 – Confuse the forest trees, we must ask the right questions.

The trees are a concern for the SEO, targeting to achieve a good social position, raise the Social Rank or increase our networks, which often lead us not to see our “forest.”

It is important to remember that the goal is to build a brand, so the quality of our actions will be to shape the path that we will grow (which implies achieving all the above concepts).

Quality and commitment to the needs of our target audience, this should be our main commitment.

4 – Farms of links to the “requests”, actions to avoid

Of course I have Linkedin recommendations are efficient, of course collect comments and “likes” on our Facebook page makes us more visible and obvious that to achieve a greater number of re-tweets places us at the height of quality. However, it should not ask … the way is-again-having our focus on the quality of what we deliver.

5 – Underestimating the concept of “connectivity” and its relationship with entrepreneurship indivisible

Thinking that the weeks ending on Friday in Social Media is a permanent loss of opportunity. The dynamism in social networks is seamless, the weekends are a very good time to establish effective relations.

We can (and should) take the opportunity to review the statistics, to analyze the featured content, assessing trends and expand our networks.

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